LaFleur Marketing — Q3 2025 Board Deck

Stabilization, Recovery, and Scalable Growth

October 6, 2025 · CEO: Chip LaFleur, EVP: Bob Flavin

Executive Summary

LaFleur entered 2025 facing significant financial headwinds following the loss of two major clients, resulting in early-year losses. Over the first three quarters, we have stabilized operations, reduced expenses by more than 30%, and are now seeing measurable improvement entering Q4.

Financially, we have stemmed the losses and strengthened cash flow. Total accounts receivable have been adjusted to $79,261 after correcting a duplicate invoice, improving collection accuracy and aligning reporting integrity. Debt reduction and expense controls continue to position us for sustainable growth.

  • Financial Discipline: Expenses reduced >30% YTD; reporting accuracy improved with A/R adjustments.
  • Debt Reduction: Eliminated >$900K in Orchard-related liabilities, final payments due by December 2025.
  • Operational Renewal: SOPs and AI-assisted processes fully deployed, improving productivity and consistency.
  • Market Rebuild: New AI-powered marketing engine integrated with Obsidian and OpenAI, driving scalable execution.

Summary: After a difficult start to 2025, LaFleur is financially stabilizing with disciplined cost control, refined operations, and renewed market traction. Q4 will focus on accelerating growth through improved conversion and collection performance.

Financial Review — YTD (as of Oct 5, 2025)

Revenue (YTD)
$1,073,841
Total income
COGS
$544,594
Direct costs
Gross Profit
$529,247
OpEx
$867,446
Net Operating Income
-$338,199
ERC (Other Income)
$367,075
Net Income
-$44,618
A/R
$79,261
As of Oct 5

Context: Q3 softness; Q4 trending up with improved conversion and collection accuracy.

Balance Sheet Snapshot (Adjusted for A/R Correction)

Assets

CategoryAmount
Total Assets$152,007
Cash Position (FCB 3703)$32,377
Accounts Receivable$79,261
Other Current Assets$61,648

Liabilities & Equity

CategoryAmount
Total Liabilities$1,096,533
Line of Credit$30,000
Loans (FCB2 + Team)$302,929
Equity-$944,526

A/R Aging Highlights (Adjusted)

CustomerAmountNotes
CBH Attorneys & Counselors$14,39891+ days
Dauphin$11,3401–90 days mixed
Crowe LLP (+ FS)$9,375Under 60 days
JR Automation$7,148Current
Total A/R$79,261

Collections focus: 60–90+ day balances.

Vision & Traction

Operating Model

  • AI-augmented workflows across marketing, creative, and delivery
  • Company-wide SOPs for consistency and quality
  • Obsidian knowledge base → RAG-enabled GPT for context-rich output

Result

  • Faster execution, standardized quality, clearer positioning
  • Foundation to scale without proportional headcount increases

"The LaFleur Engine"

Human + AI
Strategy → Content → Distribution
Proprietary frameworks · vector store · assistant
  • Automated calendars and briefs grounded in firm-specific knowledge
  • Adaptive content across web, search, and social

Opportunities & Challenges

Opportunities

  • Differentiation via AI-enabled delivery in regulated industries
  • Improving conversion rates from rebuilt pipeline
  • Operational maturity creates margin leverage

Challenges

  • Q3 softness during transition; vigilance on cash flow
  • Team change management & morale
  • Disciplined focus on highest-ROI initiatives

2025 Trajectory — Loss → Stabilization → Growth

Q4 '24 – Q1 '25

Heavy Losses

Two major client losses; Orchard split; cash pressure.

  • Revenue shock & elevated OpEx
  • Reorganization initiated

Q2 – Q3 '25

Stabilization

Expense reductions >30%; Orchard liabilities largely cleared.

  • SOPs + AI engine deployed
  • Q3 softness during transition

Q4 '25 →

Growth

Conversions improving; new signed business; final Orchard payments in Dec.

  • Margin leverage from efficiency
  • Scalable pipeline execution

Orchard Debt Resolution (Substantially Completed)

  • Eliminated >$900K in legacy obligations
  • $575K shareholder loans repaid via divestiture
  • $50K Thornapple consulting fees forgiven
  • $250K applied to reduce corporate line of credit
  • $319K receivable true-up settled via 11.5% equity-for-debt
  • Final $92,350.50 under six payments of $15,391.75 (Aug–Dec 2025)

Effect: Reduced interest expense and simplified balance sheet heading into Q4.

Product & Operational Updates

AI + SOP Integration

  • Unified SOP library across departments
  • RAG-based GPT assistant trained on LaFleur frameworks
  • Obsidian integration → live strategy library powering execution
  • 2× speed in planning & production with consistent quality

The LaFleur Engine

  • Strategy templates & prompts grounded in client context
  • Automated calendars & briefs across web, search, social
  • Repeatable, quality-controlled production at scale

Business Development — Q3 → Q4

Pipeline

  • The Right Place — $17,000 one-time
  • Powell & Pisman — $2,900 monthly
  • Virtual Systems — $10,000 one-time · $250 monthly
  • Cherry Health — $10,000 one-time · $250 monthly
  • Humn — $3,000 one-time
  • RRG — $12,000 one-time
  • Colbert Cooper Hill — $250 monthly upsell
  • Mentavi Health — TBD
Trend
Conversions improving
AI-enabled marketing driving momentum

Signed (as of Oct 1)

  • Dri-Design — $11,000 one-time · $9,200 monthly
  • Crosley Law — $10,000 one-time
  • Patterson Law Firm — $1,500 one-time
  • Wedgwood — $1,400 one-time · $700 monthly

Q4 2025 Rocks

  • Additional Revenue Goal: $140k (total revenue of ~$135k/mo)
  • Account strategist product training
  • Update the price book/pricing strategy/value propositions
  • Complete AI Knowledge Hub tool
    • Pricing
    • Product launch
    • Sales Strategy
  • Project management assessment
    • Document infrastructure
    • PM software decision
  • Assessment of current clients for additional revenue opportunities
  • Identify 2-3 lead magnets that we can utilize before the end of the year
  • Schedule face-to-face meetings with hosting clients

Strategic Dialogue

  1. How do we leverage the AI-driven system to accelerate acquisition now?
  2. Where do we double down in Q4 to sustain profitability without sacrificing quality?
  3. What's the most effective messaging to position LaFleur as an AI-enabled growth engine?

Q3 was about infrastructure. Q4 is about acceleration.